![]() "We will therefore refocus strategic efforts to Grubhub strongholds whereby the focus will be to expand from that stronger base, rather than target the whole country." or Germany, but that each metropolitan area has its own characteristics," Groen said. ![]() cannot be seen as one market, like the U.K. In Europe, the company invests more heavily in the U.K., where it has a significant stronghold. Just Eat's latest initiatives around Grubhub reflect the strategies it has already successfully deployed in Europe so winding down the Seamless brand, which is mostly known for its presence in New York, is not entirely surprising.
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